1,000+
Used by 1,000+ companies
4.9/5
Rated 4.9/5 by 2 million participants.
Verified
Built on principles developed at Bridgewater Associates.
See what's new in five minutes.
AI coaching is available. Watch how it works for your team.
“It felt like the department made multiple years of progress in a single day.”
— Prime Therapeutics Talent Development
Your team data only stays useful if it stays current.
As people join and leave, your profiles drift from your actual team. Renewing keeps the data live — and gives you AI coaching and 5Cs over time, which weren’t here when you signed.
What's actually new
AI coaching is now available — every team profile can have an AI coach on eligible plans.
5Cs comparison-over-time arrives this quarter, showing how your team’s culture moves between assessments. Included in your existing subscription.
The 5-minute walkthrough shows them in action.
Ready to upgrade your plan?
I’m here to renew
Two minutes via self-serve. Multi-year and bundle options available.
Frequently Asked
PrinciplesUs + 5Cs Culture Assessment in a single contract. $125 per license at 1–100 seats; drops to $52 at 1,000+ seats — up to 58% off retail. AI coaching is included with both.
PrinciplesUs measures personality — stable, individual, doesn’t change much. 5Cs measures culture — dynamic, team-level, changes constantly. Most teams need both halves to see the full picture.
AI coaching is included in certain subscription levels.
Yes. Three AI features and the new 5Cs view, end to end.
I want to schedule a call
Pricing, expansion, or just want to look at your data together. Twenty minutes with Patrick.
