Principles 5Cs Assessment
The Principles 5Cs Assessment gives people managers fast, evidence-based insights to improve Connection, Candid Communication, Clarity, Collaboration, and Contribution—so your team performs better together.







Managers tell us they need a clearer roadmap for team performance, a unifying language for culture, and a way to turn insight into measurable results.
The Principles 5Cs Assessment delivers exactly that: a fast, evidence-based diagnostic that pinpoints the five core drivers of culture (Connection, Candid Communication, Clarity, Collaboration, Contribution) and translates them into practical next steps you can use in 1:1s, team rituals, and day-to-day workflow.
The Principles 5Cs Assessment pairs an evidence-based diagnostic with practical playbooks—so you move beyond surface fixes to tackle root causes and sustain improvements.
Actionable diagnosis of team health across the 5Cs
(Connection, Candid Communication, Clarity, Collaboration, Contribution).
Guided next steps
Ready-to-use playbooks and resources translate insights into action you can start this week.
Shared language & metrics
your team can rally around, making expectations visible and accountability consistent.
Fast participation
(under 10 minutes) and a simple readout managers can use immediately.
Built to compound.
Re-run pulses, track progress, and use an expanding set of
resources over time.
How it Works
1. Quick Pulse
Your team completes the 5Cs assessment. (Fast to complete; manager-friendly rollout.)
2. Team Report
You receive a clear readout of strengths and gaps across the 5Cs.
3. Coach and Track
Put the actions into practice and track progress over time to see culture—and performance—improve.
The 5Cs Explain Half of What Drives Job Satisfaction
The 5Cs Define 80% of What People Love About Their Culture
The 5Cs Predict a Quarter of What Keeps People Proud and Loyal
Connection Fuels Satisfaction—Communication Drives Performance
See how the assessment works, what the team report shows, and which actions we recommend for your specific goals.
Engagement surveys measure sentiment — how people feel in the moment — but they rarely tell you why teams succeed or struggle. The Principles 5Cs Assessment goes deeper. It identifies the root drivers of team culture (Connection, Candid Communication, Clarity, Collaboration, Contribution) and translates them into concrete actions you can take right away. Instead of surface-level scores, you get a roadmap for lasting change and measurable business outcomes.
Under 10 minutes for most teams, with a clear readout for managers right after results are compiled.
Your core team. We’ll align on the right roster to get a reliable view of day-to-day dynamics.
Connection, Candid Communication, Clarity, Collaboration, and Contribution—core drivers of team cohesion and performance.
The 5Cs is a scientifically-backed diagnostic that identifies the drivers of culture and maps them to concrete actions managers can take—rather than generic sentiment.
Yes—the 5Cs focuses on behaviors and interactions that matter in any setting and highlights where to adapt rituals for remote/hybrid work.
We’ll recommend a rollout plan, share a sample report, and outline the resources you’ll get to act on the results.