Build stronger teams. Shape a healthier culture.
Evidence-based assessments and tools that show what’s really happening—then help you act. Start with the Assessment. Activate with the Roadmap.
Trusted, proven, ready to scale
Used across enterprises and high-performing teams worldwide, backed by leading behavioral science and a growing partner network. 2.4M+ assessments taken; 300+ coaches certified through ICF/SHRM-accredited programs.
“It felt like the department made multiple years of progress in a single day.”
— Prime Therapeutics Talent Development
Why Principles (and why now)
See root causes, not just symptoms.
The 5Cs framework measures the drivers of culture—Connection, Candid Communication, Clarity, Collaboration, Contribution—so you know where to focus first.
Move from insight into action.
Your culture results translate into a clear, targeted roadmap for what to work on—leveraging personality insights, workshops, and coaching to reinforce change.
Improve measurably.
The Culture model explains about 50% of the variance in overall job satisfaction; teams track progress over time and re-assess to verify impact.
How it works
1.
Assess
Run an evidence-based assessment for your team or organization. Discover who your people are, how they think, and how they work best together.
2.
Analyze
Through clear and digestible reports, you’ll gain insight into how to best set up your team or org for success.
3.
Activate
Engage in team workshops, facilitate conversations, and/or make progress toward improving the people side of your organization.
4.
Re-Measure
See how your teams are evolving—individually and collectively. Track culture health, compare working styles, and re-measure to scale what works.
Outcomes you can defend
Organizations using Principles tools…
80%
Understand 80% of the variance in satisfaction with organizational culture
76%
more comfortable sharing perspectives openly
80%
received more feedback useful to growth
47%
increase in employees feeling involved in decisions
77%
of people reported having a deeper understanding of others’ perspectives to enhance team alignment
Solutions for your role
For Team Leaders
Fix team friction fast. Diagnose trust, clarity, and collaboration issues; get a plain-English plan you can run this quarter.
- Turn insights into action faster—so teams hit their stride without spending months figuring each other out.
- Build a culture of developmental conversations that help colleagues coach one another and grow together.
- Create a shared framework for productive dialogue—faster trust, clearer decisions, and more constructive collaboration.
For C-Suite & HR
Quantify and steer culture at scale. Enterprise-level measurement, leader behaviors, and performance in one view.
- Org-wide dashboard of culture health and risk
- Leadership development and job-alignment insights to reduce turnover
Coaches and Consultants
- Bring defensible science to your practice. Evidence-based tools, certification, and a product team that supports your growth.
- ICF/SHRM-accredited certification; revenue sharing model
- Actionable assessments clients can adopt across teams and functions
Principles 5Cs Assessment for Teams and Organizations
Measure the drivers that matter, get targeted recommendations, and prove progress.
PrinciplesUs (Personality & Teams)
Modern, research-grade personality insights designed for real-world teamwork and development—approachable for users, rigorous for buyers.
Dot Collector (Real-time Feedback)
Collect and act on feedback as you work to reinforce the culture you’re building.
