Personality, Culture & Team Performance Tools

Measure what matters.
Act on what you learn.
Prove it with data.

Principles helps leaders and organizations build healthier, higher-performing cultures and teams.

Every solution follows the same path: start with evidence, activate with a roadmap, reinforce with tools, and measure improvement over time.

The Principles Journey

Assess

Run an evidence-based assessment for your team or organization. Discover who your people are, how they think, and how they work best together.

Analyze

Through clear and digestible reports, you’ll gain insight into how to best set up your team or org for success.

Activate

Engage in team workshops, facilitate conversations, and/or make progress toward improving the people side of your organization.

Re-Measure

See how your teams are evolving—individually and collectively. Track culture health, compare working styles, and re-measure to scale what works.

Our Core Solutions

Culture: The Principles 5Cs Assessment

See the drivers of culture that explain outcomes like performance and job satisfaction.

Diagnose the drivers of culture: connection, clarity, collaboration, contribution, and candid communication.
Receive a roadmap with targeted actions leaders can implement quickly.
Benchmark and re-measure over time to prove cultural progress.

Teams: PrinciplesUs Personality & Team Insights

Give every team member research-grade, approachable insights into how they work best.

Strengthen collaboration and reduce friction across functions.
Understand strengths, blind spots, and role fit.
Build shared language that improves meetings, 1:1s, and cross-team projects.

Feedback: Dot Collector

Reinforce cultural change in real time.

Capture feedback as you work—in meetings, projects, or performance reviews.
Normalize continuous feedback instead of once-a-year surveys.
Help leaders and teams practice new behaviors daily.

Who It's For

Leaders & Teams

Fix team friction fast. Get quick wins you can act on this quarter.

Enterprises & HR

Quantify culture health across the org. Tie leadership behaviors to performance and retention.

Coaches & Consultants

Bring defensible science to your practice. Certified training and partnership programs help you deliver measurable results for clients.

Outcomes You Can Defend

76%

more comfortable sharing perspectives openly

80%

received more feedback useful to growth

47%

increase in employees feeling involved in decisions

77%

of people reported having a deeper understanding of others’ perspectives to enhance team alignment

Measure what matters. Act on what you learn. Prove it with data.

Principles helps leaders and organizations build healthier, higher-performing cultures and teams. Every solution follows the same path: start with evidence, activate with a roadmap, reinforce with tools, and measure improvement over time.