We Work Better

Our mission at Principles is to democratize individual and team development.

We enable teams to work well and develop rapidly to achieve their shared goals. Our tools focus on fostering continuous improvement for organizations to achieve peak performance by operating in a culture of growth. 

Accurate, Transparent Feedback is Key to Improvement.

At the heart of the Principles tools is PrinciplesUs, a best-in-class personality assessment that empowers employees to understand themselves, understand others, and help others understand them. It provides deep insights into what individuals and teams are like, and how team members can use that understanding to improve their relationships and how they interact.  

Great People Operating in a Growth Culture are the Ingredients of a Successful Organization.

Managers benefit by understanding their teams more deeply and gaining practical, actionable insights designed to help team members operate more effectively. In a world where many work in remote/hybrid environments, PrinciplesUs is an essential team-building tool.

Principles was founded by investor, entrepreneur, and best-selling author, Ray Dalio, to pass along the principles and tools that helped him succeed.

Dot Collector Attributes
Adam Grant

Behavioral Science Meets Application: The Principles Impact

Improved Psychological Safety and Team Well-being
Directly Improve Employee Performance

Our tools focus on a variety of behaviors that research has shown improve employee engagement and performance by enhancing a culture of trust, openness and growth in teams. These behaviors relate to being able to speak openly, raise issues and work through them productively, benefit from organizational investment in individual career growth and development, and experience a culture where being challenged, making mistakes and taking risks are encouraged as a healthy and necessary part of growth. All of these behaviors have been shown to impact the psychological safety and well-being of teams which is a primary indicator of team performance. 


increase in clear understanding of personal strengths and growth areas (65%  of employees pre-program to 89% post).


increase in understanding team strengths and gaps, and practical strategies for how to work together most effectively (42% pre-program  to 82% post). 


of people reported having a deeper understanding of others’ perspectives to enhance team alignment than prior to the program.

Founders and Fellows

Ray Dalio

Founder, Investor, Entrepreneur


Dr. Adam Grant

Organizational psychologist at the Wharton School University of Pennsylvania, bestselling author of Think Again, and host of the TED podcast WorkLife

Dr. Brian Little

Senior Fellow People Analytics at the Wharton School University of Pennsylvania, Distinguished Research Professor Emeritus at Carleton University, Author and TedTalk Speaker

Dr. John Golden

John Golden, Ed.D. is the President and Founder of Golden LLC, a psychological assessment publishing company with a legacy spanning more than 50 years. 

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