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Enhance team dynamics with better self awareness and understanding of others


Empower your team to learn more about themselves.

1:1 Comparisons

Improve relationships and communications by exploring similarities and differences.

Team Visualizations

Reflect as a group to understand how to optimize your differences. 

Free trial. No credit card required.

Empower your team with self-discovery

Accurate self-knowledge is the key to achieving goals. Each team member will discover their tendencies, talents, and opportunities for growth, pointing the way toward maximizing their potential.

How you

Prefer to Think

Learn about your approach to thinking, which can reveal what type of work you might prefer, at which aspects of a job you are more likely to excel, and how you tend to approach and solve problems.

How you

Engage with Others

Learn how you engage with others. Understanding your natural inclinations can help you get the most out of your relationships with people.

How you

Apply Yourself

Learn how you manage and apply yourself as challenges are faced, how ambitiously you set goals for yourself, how you cope with setbacks and failure, and how you leverage these experiences to grow.

Work better together

PrinciplesUs provides insights that help you understand the best tasks for your team members, build better teams, and enhance team dynamics to improve collaboration and performance.

Interpersonal Relationships

You can look at how your results relate to your teammates to get valuable insights into what your relationship will be like and how to engage most effectively.

Team Dynamics

Reflect on the composition of your whole team to understand:

How You're Similar and Different

Where You Compliment Each Other

Where Your Team Might Improve

Behavioral science meets business application

A personality assessment which combines best-in-class assessment frameworks, the latest personality science, and practical and proven insights from decades of business experience.  Learn more about our methodology.

Ray Dalio

Founder, Investor, Entrepreneur


Dr. Adam Grant

Organizational psychologist at the Wharton School University of Pennsylvania, bestselling author of Think Again, and host of the TED podcast WorkLife

Dr. Brian Little

Senior Fellow People Analytics at the Wharton School University of Pennsylvania, Distinguished Research Professor Emeritus at Carleton University, Author and TedTalk Speaker

Dr. John Golden

John Golden, Ed.D. is the President and Founder of Golden LLC, a psychological assessment publishing company with a legacy spanning more than 50 years. 

Plans for teams big and small

Team Starter


per user /
30 day access

Team Growth


per user / per month
billed annually


Let's Talk

custom options
with volume discounts

(no credit card required)

Use of PrinciplesUs is subject to our Service Terms

Adam Grant

Work better together.

See why over a million people have taken our assessment to understand themselves and others better. Start your free trial.

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