See what’s really driving your culture—and get a roadmap to improve it.
The Principles 5Cs Culture Assessment is the foundation for building stronger teams and healthier organizations. In less than 10 minutes, you’ll reveal the root causes of cultural challenges and receive a clear, evidence-based plan to address them.
Why it matters
Most culture tools measure engagement or morale—but don’t explain why. The 5Cs Assessment goes deeper, showing the drivers that predict outcomes like performance, satisfaction, and retention. That means you can act on the issues that matter most.
What it measures
The assessment is built on five evidence-based drivers of culture:
- Connection – Trust, belonging, and psychological safety.
- Candid Communication – Comfort sharing perspectives openly.
- Clarity – Understanding goals, roles, and expectations.
- Collaboration – How well teams work across functions.
- Contribution – A sense of purpose and impact.
These five Cs together explain nearly half of overall job satisfaction.
What you get
- Plain-English insights leaders can use right away in meetings, workshops, and coaching sessions.
- Ability to benchmark and re-measure over time to prove progress.
- A culture roadmap highlighting strengths and blind spots.
- Prioritized actions tied to the drivers most predictive of your outcomes.
- A diagnostic-type report that shows the true state of culture in your team/org
Backed by science
The 5Cs model is grounded in peer-reviewed research and validated across thousands of organizations. To date:
Over 2.4 million assessments completed
Demonstrated ability to predict team performance and satisfaction
Already trusted by organizations across industries to improve teamwork and leadership
Who It's For
Leaders & Teams
Diagnose and fix friction points quickly.
Enterprises & HR
Quantify culture health at scale.
Coaches & Consultants
Add a defensible, evidence-based tool to your practice.
Ready to see your culture clearly?
Get started with the 5Cs Culture Assessment and receive your roadmap to change.