Unlock Results with Data-Driven
Cultural Insights for
Organizations and Teams

Go beyond superficial fixes — diagnose to the root causes
of culture to create meaningful, lasting improvements

Principles Culture Surveys are scientifically-backed diagnostic tools designed to evaluate the multifaceted aspects of an organization’s internal environment and individual team dynamics. Based on the 5C’s Culture Framework of Connection, Candid Communication, Clarity, Collaboration, and Contribution, these surveys provide actionable insights to enhance employee satisfaction, team cohesion, and overall organizational performance.

Culture Survey Actionable Results
Organizations today face significant challenges in
understanding and shaping culture leading to:
  • Poor communication across departments and teams.
  • Lack of clarity about roles and responsibilities.
  • Disconnection among employees, particularly in remote or hybrid environments.
  • Insufficient recognition of employee contributions.
  • Ineffective collaboration and teamwork.
These issues can lead to high turnover, disengagement, and missed growth opportunities.
Traditional diagnostic methods often fail to provide the comprehensive, reliable data needed
to address these challenges effectively.
Principles Culture Surveys deliver comprehensive,
scientifically validated, data-driven insights to
diagnose and improve culture at both the organizational
and team levels. Through practical insights,
these surveys enable organizations to:
  • Foster open communication and build trust.
  • Clarify roles, processes, and goals to improve efficiency.
  • Strengthen employee connections and promote a shared sense of purpose.
  • Recognize and align contributions with broader organizational goals.
  • Enhance collaboration and build high-performing teams.
About the 5Cs of Organization and Team Culture
The 5C’s model developed by Connected EC provides a holistic view
of both organizational and team culture. It measures the elements most critical
to fostering a healthy, high-performing workplace and team environment.
CONNECTION
Connection within a team and organization reflects the ties that
members feel with the entity’s ethos and with their colleagues.
Connection encapsulates a deep sense of mutual trust that goes beyond mere association or involvement, and wellbeing that includes the physical, mental, and emotional health of members of the team and organization.
CANDID COMMUNICATION
Candid Communication is about straightforward, unambiguous
discourse among all members of the team and organization. It can be fostered through psychological safety, which is seen through people’s willingness to take interpersonal risks, the important two-way processes
of healthy conflict and feedback, transparency, and openness of
information sharing, and ideas meritocracy, which reflect the
willingness of leaders and managers to listen to ideas.
CLARITY
Clarity in a team and organization refers to how clear people are in terms
of their responsibilities, the processes they follow, and the overarching
goals. Clarity can be achieved through delineating roles and responsibilities and their associated expectations, clearly defining workflows and processes, and creating and constantly striving toward shared goals.
COLLABORATION
Collaboration measures how well people support each other and hold
each other accountable for their performance. It is reflected through the existence of strong team support, commitment to accountability in a fair
and consistent way, and a drive toward excellence in team and
individual performance.
CONTRIBUTION
Contribution reflects how team actions align with the organization’s
core values and goals. It incorporates the impact that the team and organization have on the broader community, the existence and
acceptance of key core values that drive actions and discussions,
the recognition of meaning and mattering and their importance to
people thriving, and creating company-wide alignment on a shared
vision that provides direction and purpose.

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