Understand yourself. Understand your team. Work better together.
PrinciplesUs gives leaders and teams research-grade personality insights in a format that’s approachable, actionable, and designed for collaboration. It’s the modern personality assessment built for work today.
The Personality Assessment
Why it matters
Most personality tools fall into two camps: clinical reports that feel intimidating, or “type-only” quizzes that oversimplify. PrinciplesUs brings the best of both worlds—rigorous science and accessible insights—so individuals and teams can improve collaboration, communication, and performance.
What it measures
- Trait-based insights that go beyond simple types or labels.
- Individual profiles that highlight strengths, blind spots, and growth areas.
- Team profiles that show how people complement each other—and where friction may arise.
- Approachable design that makes it easy to apply in real work, not just HR files.
What you get
- A personal profile for each team member, written in plain English.
- A team view that shows dynamics, collaboration styles, and opportunities to improve.
- A framework that turns personality insights into developmental conversations—so colleagues coach one another, build trust faster, and collaborate more effectively.
- Insights that can be used in meetings, workshops, and leadership development programs.
Backed by science
The 5Cs model is grounded in peer-reviewed research and validated across thousands of organizations. To date:
Built on decades of psychometric research
Designed for validity, reliability, and scalability
Accredited programs for coaches through ICF and SHRM
Who It's For
Leaders & Teams
Build trust, reduce friction, and strengthen collaboration.
Enterprises & HR
Support leadership development and role fit at scale.
Coaches & Consultants
Bring a rigorous yet user-friendly personality tool to your clients.
How you
Prefer to Think
Learn about your approach to thinking, which can reveal what type of work you might prefer, at which aspects of a job you are more likely to excel, and how you tend to approach and solve problems.
How you
Engage with Others
Learn how you engage with others. Understanding your natural inclinations can help you get the most out of your relationships with people.
How you
Apply Yourself
Learn how you manage and apply yourself as challenges are faced, how ambitiously you set goals for yourself, how you cope with setbacks and failure, and how you leverage these experiences to grow.
1:1 Comparisons
Strong interpersonal relationships drive results.
The PrinciplesUs platform will show individuals how their results relate to their teammates to get invaluable insights into their relationships and how to engage most effectively.
Team Visualizations
Build the foundation of strong team dynamics.
The PrinciplesUs platform allows leaders and individuals to reflect on the composition of the whole team to understand similarities and differences, where they complement each other, and where the team might improve.
Work better together.
PrinciplesUs provides insights that help you
→ Understand the best tasks for your team members
→ Build better teams
→ Enhance team dynamics to improve collaboration and performance
Ready to see your team more clearly?
Give your people insights that drive collaboration and growth.